Terms and Conditions
Effective Date: 1 July 2026 | Document Version: June 2026
Introduction
These Terms and Conditions (the "Agreement") constitute a legally binding agreement between you ("User" or "you") and QUEENMAKER HONG KONG ("Platform"), an operating brand owned and managed by The Playground Hong Kong Limited ("Company", "we", "us"). This Agreement governs your access to and use of the platform, website, and related digital directory services. The website is generally readable by users of all ages, but content relating to 醫學美容和外科整形 is intended only for users aged 18 or above.
By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to be bound by this Agreement. If you do not agree, you must cease using the Platform immediately.
1. Strict Age Requirement
1.1 The Platform and Services are generally available for viewing by users of all ages. However, website content relating to medical aesthetics and surgical procedures is intended solely for Users who are 18 years of age or older.
1.2 By accessing or reading such restricted content, you represent and warrant that you are at least 18 years old and legally capable of entering into a binding contract under the laws of Hong Kong.
1.3 If you are under 18, you must not access or continue reading the restricted medical-aesthetic or surgical content, and the Company reserves the right to terminate or restrict access where reasonably necessary.
Note: The age restriction applies only to content relating to medical aesthetics and surgical procedures; the rest of the website may be viewed by users of all ages.
2. Platform Role and Independent Status of Merchants
2.1 QUEENMAKER operates strictly as a digital information platform and curated directory aggregating factual information from public records, third-party merchants, and wellness specialists.
2.2 The Platform is an information provider, not a matching or booking intermediary. The Company does not actively pair users with service providers, nor does it act as a legal partner, joint venture, agent, employer, or broker to any merchant listed on the Platform.
2.3 The operation of the Platform and the provision of its services are not and shall not be construed as (a) making any referral of Users to any Practitioner Users in any manner; and/or (b) taking part in any solicitation and/or canvassing of Users to Practitioner Users in any manner.
2.4 The status of a merchant being "Verified" on the Platform denotes solely that the Company has verified their baseline business registration documentation. Verification does not imply endorsement, a legal business partnership, or a guarantee of service quality.
2.5 Any decision to engage a service provider is made solely at the User's own discretion and risk.
2.6 Merchants, Practitioner Users, and other service providers listed on the Platform are independent contractors and not employees, agents, partners, or joint venturers of the Company. The Company is not responsible for their acts, omissions, statements, licensing status, or performance.
2.7 The Company is not responsible for any User's compliance, or non-compliance, with any applicable laws or regulations (including but not limited to applicable codes of professional conduct) regarding use of the Platform, and shall not be liable for losses or damages suffered for contravention thereunder.
2.8 Platform Access and Future Fees: Access to the Platform is currently provided free of charge. The Company reserves the right to introduce fees or subscription models for specific premium features in the future, which will be explicitly displayed to Users prior to implementation.
Note: "Verified" and "Medical / Professional" badges indicate documentation review only — not endorsement or recommendation.
3. Account Registration, Security, and Prohibited Conduct
3.1 To access specific interactive features of the Platform, including submitting reviews or saving custom selections, you must register for a password-protected user account.
3.2 You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
3.3 Users are strictly prohibited from registering or maintaining multiple accounts on the Platform. The Company reserves the right to merge, deactivate, or permanently delete duplicate accounts and all associated User Content at its sole discretion, without prior notice or liability.
3.4 Inactive Accounts: If an account remains inactive for six (6) months or more, the Company may suspend, archive, or deactivate the account and may delete associated settings or non-essential data, subject to any legal retention obligations and prior notice where reasonably practicable.
4. Content Guidelines, Reviews, and Acceptable Use
4.1 The Platform is provided solely for your personal, non-commercial use.
4.2 Queenmaker values authentic consumer-led insights ("Your Voice"). Users are fully permitted and encouraged to post honest, factual, and unbiased reviews, including negative ones, based on genuine treatment experiences.
4.3 Users represent and warrant that all published User Content is accurate, non-misleading, lawful, and complies fully with all applicable laws, including but not limited to the Defamation Ordinance (Cap. 21). Users assume full civil and criminal liability for claims arising from defamatory, false, or unlawful content published under their account.
4.4 The Company reserves the absolute right to immediately delete, without prior notice, any content that contains profanity, hate speech, defamatory slurs, obscene language, sexual harassment, threats, doxxing, or fraudulent false reviews.
4.5 The Company may temporarily hide or permanently delete any User review if the User is unable to timely provide supporting evidence of the relevant treatment experience to the Company's satisfaction upon reasonable request.
4.6 Users acknowledge that ratings, reviews, or treatment experiences published on the Platform are public and transmitted entirely at the User's own risk.
5. No Warranty and Absolute Release of Liability
5.1 The Platform and all content therein are provided on an "as-is" and "as-available" basis without warranties of any kind, express or implied.
5.2 To the maximum extent permitted under Hong Kong law, the Company (including its officers, directors, employees, and agents) shall not be liable for any direct, indirect, incidental, or consequential losses, damages, or bodily harm arising from your use of the Platform or your reliance on any information found herein.
5.3 In the event of a dispute between you and any service provider found via the Platform, you unconditionally release the Company from any and all claims, demands, and damages of every kind arising out of or connected with such disputes.
5.4 Liability Cap: The Company's total aggregate liability shall be strictly limited to the greater of: (a) the aggregate amount paid by the relevant Practitioner User to the Company in the twelve (12) months immediately preceding the event giving rise to the claim; or (b) HKD 100, whichever is higher.
5.5 Limitation Period: Any legal claim against the Company must be commenced within one (1) month from the date the User became aware of the events giving rise to the claim. Any claim not commenced within this period shall be irrevocably time-barred.
5.6 Broader Warranties: By using the Platform, you represent, warrant, and undertake that you will not misuse the Platform, will comply with all applicable laws, and will not post or transmit any content that infringes third-party rights, is unlawful, or is otherwise prohibited by this Agreement.
Note: The one-month limitation period and HKD 100 liability cap are material terms. They are enforceable to the fullest extent permitted under Hong Kong law.
6. User-Generated Content and Intellectual Property Licence
6.1 All editorial content, graphics, layouts, database structures, designs, and proprietary materials created by the Company remain the exclusive intellectual property of the Company.
6.2 When you publish ratings, reviews, comments, or other text on the Platform ("User Content"), you retain your baseline copyright but grant the Company a perpetual, worldwide, royalty-free, and sub-licensable licence to display, distribute, and promote such content across our digital channels.
7. Non-Involvement in Disputes and Law Enforcement Cooperation
7.1 The Company strictly does not participate in, mediate, or arbitrate disputes between Users and listed merchants. All operational complaints, refund requests, or legal grievances must be directed to the respective service provider.
7.2 The Company reserves the right to fully cooperate with law enforcement authorities, court orders, or third-party legal counsel, including disclosing a User's identity, account registration data, and traffic data to any third party who formally claims that User Content constitutes defamation under the Defamation Ordinance (Cap. 21). Users hereby unconditionally waive and hold harmless the Company from any claims resulting from such disclosures made in good faith.
8. Practitioner Users — Special Obligations
8.1 Practitioner Users shall be responsible for the continuous monitoring of User Content posted on their respective directory pages to ensure compliance with all applicable laws, regulations, codes, and professional guidelines, and shall promptly alert the Company in the event of any non-compliance.
8.2 Practitioner Users who publish articles, Q&As, or any informational content expressly warrant that all such content constitutes "Bona Fide Health Information", meaning it must be objectively verifiable, balanced and complete, and non-promotional.
8.3 Breach of the Bona Fide Health Information warranty entitles the Company to immediately remove the offending content, suspend or terminate the Practitioner User's account, and pursue any remedies available at law.
8.4 Where a Practitioner User or their affiliated clinic purchases a sponsored or promoted listing feature on the Platform, the Practitioner User represents, warrants, and guarantees that the content, format, and placement of such promotion comply fully with the Trade Descriptions Ordinance (Cap. 362), the Undesirable Medical Advertisements Ordinance (Cap. 231), and the MCHK Code of Professional Conduct. The Company makes no representation that paid placements comply with individual professional ethics codes, and the entire risk of professional disciplinary action or statutory penalty arising from such sponsored content remains solely with the Practitioner User.
Practitioner Note: Sponsored listings must comply with Cap. 362, Cap. 231, and the MCHK Code of Professional Conduct. The Company bears no liability for disciplinary or regulatory consequences.
9. Medical and Aesthetic Disclaimer
9.1 The content provided on QUEENMAKER is for general educational and informational reference purposes only. It does not constitute, and must not be treated as, medical advice, diagnosis, or professional treatment recommendations.
9.2 Users are strongly advised to seek independent consultations from qualified, licensed medical practitioners or registered aesthetic professionals before undergoing any aesthetic or wellness procedure.
Note: This disclaimer applies to all Platform content, including contributions from Practitioner Users. Always consult a licensed professional before any treatment decision.
10. Governing Law and Jurisdiction
10.1 This Agreement shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.
10.2 Any unresolved dispute arising out of or in connection with this Agreement shall be submitted to the exclusive jurisdiction of the Courts of Hong Kong.
11. Indemnification
You agree to indemnify, defend, and hold harmless Queenmaker, The Playground Hong Kong Limited, and their officers, directors, employees, agents, and affiliates from and against any claims, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from: (i) your use of the Platform; (ii) any User Content you post; (iii) your disputes with any Merchant or Practitioner; (iv) your violation of this Agreement or applicable laws; or (v) infringement of third-party rights.
12. Changes to These Terms
We may update these Terms from time to time. Any updated version will be posted on the Platform with the revised effective date, and continued use of the Platform after the update constitutes acceptance of the revised Terms.